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Web Design Trends Dominating 2021

Web Trends - Collage Art
Even when armed with the best website design solution, it’s not always easy coming up with a website that feels cutting edge. 

Following current web design trends is absolutely critical if you hope to create a site that’ll impress visitors. 

That’s why we’ve asked our friends at Elementor, one of the most popular website builders out there, to share the top five prevailing web design trends you should consider in 2021. 

So, without further ado, let’s get to them!

1. Collage Art

Like with many other UI trends, Collage art initially rose to popularity on social media.

A go-to format for Stories and news feed content, collages’ ability to stimulate was soon discovered by web designers.

Web-design collage art will typically encompass a number of core elements:

Most collages will sprawl out across a full-width visual. They will include a precise cut-out of an image (usually a photograph), as well. These elements will all be integrated using a mix of solid color graphics and patterned illustrations. 

Sounds a bit confusing. 

We know:) 

But it makes total sense once you see it in action:
Web Trends
The City Circus, an Athens hostel, created a collage and set it as its homepage’s centerpiece. Incorporating images and art related to the historical area in which it is located, The City Circus has one of the most striking hostel websites you’ll ever see.

2. Analogous colours

Even when they’re not exactly from the same palette family, certain coloor schemes simply fit together. Coloor groupings such as these are called analogous coloors. 

When blended together within a website, these colours contribute to a harmonious scheme; the kind that a casual viewer will almost certainly find eye-catching.

 In a more technical sense, analogous colours are composed of three different hues: 

A dominant coloor (typically a primary coloor), a complementary coloor (or secondary coloor), and a third and final coloor. The latter will either be a sort of blend of the first two coloors, or, alternatively, it will be a more of a ‘curveball’ hue that makes the scheme stick out.
Analogous Colours
La nouvelle seems to pull off the impossible; elegantly combining somewhat bland (and frankly unappealing) colors in a way that immediately catches the eye. The darker pink background enables the more dominant orange block font to shine. And, when the darker turquoise is revealed when scrolling down, the overall aesthetic simply works.

3. 90s pixelated design

80’s nostalgia dominated much of the previous decade. A flurry of movies and television shows were either set during that decade (think Stranger Things) or were actually aired during that decade and were reinvented for a new audience (think Fuller House and Nightmare on Elm’s St.). It seemed that Zoomers suddenly had insatiable appetites for 80’s-themed entertainment. Well, believe it or not, the 90s are now officially retro, too.

The decade in which video games truly rose to dominate popular culture, the 90’s aesthetic is very much defined by the most popular arcade games of that era. 

Those looking to truly capture the spirit of what now feels like a faraway decade, should strive to fuse simplistic pixelated graphics with a more dynamic 3D style of presentation.
90s pixelated design
The website on display is a perfect representation of this dual approach.
Those who land on this site are immediately drawn to the block graphic motif, sophisticatedly presented in slick 3D. The background shifting when scrolling up and down is a nice touch, as well.

4. Negative colours

2021 saw designers and web design agencies gravitate towards very bold colours, specifically primary ones: 

Red, blue and yellow. 

Using them effectively often entails combining multiple deeply contrasting primary colours, akin to comics-like themes and 90’s-style motifs. These types of colour combinations often target younger audiences; their upbeat, exciting vibe resonating with less mature unique aesthetic sensibilities. 

Check this out:
Negative Colours
Goliath Entertainment’s home page is a perfect representation of negative color combinations done right. The rotary telephones, boomboxes, and other iconic 90’s items will resonate strongly with Millennials who grew up in that decade.

5. Black outline

Black illustrations have become fan favorites among web designers. Enamored with their sleek, striking aesthetic, web designers leverage this dark graphic approach in other areas. A prime example is black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses; they’re often used as page dividers, specifically as grid boxes of numerous sizes.

The following example is unique in that it combines said black lines and illustrations with real photographed images.
Black outline
The black borders and accents have a powerful impact on user engagement. This type of graphic design catches visitors’ attention instantly. The latter will find themselves drawn to the messaging and experiences the designer seeks to relay.

Final thoughts and takeaways

With less than 4 months until the end of the year, web designers have their work cut out for them if they hope to stand out in 2021.

Adopting these design trends will help stimulate visitors, and enable your website to truly leave a mark. 

We wish you guys good luck in implementing them!

About the author

Yoni Yampolsky is a marketing manager at Elementor. The most popular WordPress website builder Elementor powers more than 5% of all the world’s websites.

The One Touch Method - The Ultimate Productivity Hack

Many moons ago, back when I was a fresh faced chemistry graduate starting my first job, I got an invaluable tip that has served me well to this day.

My new boss was really big on systems and as we were responsible for the technical support globally for a large scientific company, that was probably a good thing.

We had to work together like a well oiled machine and back then there was a lot (and I mean a lot) of paperwork.

I was always amazed at how organized his office was and particularly his desk, of course he had a secretary, a most wonderful lady who I kept in touch with long after I departed the company and secretly I think this was probably her technique but we'll never know!

So quit waffling, Lorraine! What is this secret technique of which you speak?

Ladies & Gentlemen, I give you the One Touch Method

Simply put, if a piece of paper touches your desk then you are required to deal with that paper by only touching it once.

Procrastinators can stop reading here - this is not for you!

So if a bill comes in, you pay it or schedule a payment ahead of time and then file it. One touch and done!

A bank or credit card statement arrives. You check it and file it. One touch and done!

A letter arrives that requires a response. If you can't respond immediately and then file it, you add it to your calendar as an action item and file the letter in a 'To-Do' file.

What you don't do is add it to the ever-increasing pile of paperwork on your desk, only to forget about it and receive a reminder which only adds to the furthering pile of paper and loss of trees in the universe.

[tweet_box design="default" float="none"]Once you have 'touched' a task you complete it before moving onto anything else.[/tweet_box]

"But who sends stuff by post?" I hear you mutter.

OK fair point!

So let's relate this method to the modern day, as let's face it my first job was a while ago and we didn't have email back then - Shocker!

An email arrives with a task to do for a client. You might not feel like doing this task immediately so you add it to your to-do list. You just spent time evaluating that task and deciding it wasn't something you wanted to do right away.

So instead of taking care of it you added it to the "I'll do it later" pile (and whether it's online or paper it's still a pile!). Then you move onto something else.

Later on, you've completed the task you were doing and you go back to your to-do list to see what's next.

You re-evaluate the task and either decide to do it or put it back on the pile. Each time you do this you are eating up valuable time and energy.

That one task then passes through your hands another time.

It's not uncommon for you to do this several times a day and that adds up over a month and over a year.

Holy smokes!


Imagine that one task.

You decide you don't want to do it straight away as it requires some time and effort - say 30 minutes to get it done.

But you evaluate it and decide it's a job for later so you add it to the 'to-do' list. That took you 5 minutes.

You revisit it and re-read and re-evaluate. That takes another 5 minutes.

Say you do this three times before you actually decide to do the task.

That's 5 minutes each time - you're now at 20 minutes and you still haven't done the task that would have taken 30 minutes.

Are you getting this yet?

That's just one task! Say you have 5 tasks like this.

That's 100 minutes a day.

500 minutes a week, 2000 minutes a month and 24,000 minutes a year.

That's just over 16 and a half days.

SIXTEEN AND A HALF DAYS 

I don't know about you but there's a lot you can do with 16 and  half days!

What can I use this for in my business?

Good question!

Well aside from the obvious paper that floats onto your desk by way of bills, letters, statements, etc. You can use it for the following situations:

  • Scheduling meetings - do it now!
  • Telephone calls - call them now!
  • Tidy your desk - get er done!
  • Email correspondence - just do it!

So putting it really simply - whatever appears in front of you to deal with, you give it the 'one touch' look over and decide right there and then what to do with it.

This means you either:

  • Do it straight away
  • Delegate or outsource it to someone else
  • Add it to your task manager (this is different to your to-do list as you have done the evaluation and set all the criteria to complete the task)

The One Touch Method Flowchart

Here's a handy flowchart to demonstrate how simple the process is.

The One Touch Method

DOWNLOAD A PDF VERSION OF THE FLOWCHART >> (Or just click the image above)

Let's break this down.

Ask yourself if the task at hand will take less than 5 minutes to complete.

If the answer is yes - move down to the next question.

Is the task a necessary one?

That might seem like a weird question. It's a task of course it needs to be done.

WRONG

There are many reasons tasks are actually unnecessary. Some of them include:

  • It's not a task you should be doing in your role in your organization.
  • You're just too nice to say no (we'll address this in another blog post!)
  • The task serves no real purpose a.k.a. a waste of time.

Answer this question honestly - don't add to your overwhelm.

So once you have decided that the task is in fact needed, move on down the chart.

Is this task a 'one and done' task or possibly something you might need to repeat.

If yes - set up a process or an automation so that the next time you need to do this it will take less time.

If no, move on down the chart.

Decide if you have other tasks to complete for this client.

If yes, batch them together in your Task Manager. This is a more efficient way of working rather than doing individual tasks.

If no, DO THE TASK.

Is the required task within your skill set?

If yes, add it to the Task Manager and schedule a time to complete it.

If no, you will need to delegate it to someone else in your organization or outsource it to someone who can complete the task.

There you have it - The One Touch Method


An example

So what does this mean in real life?

Lets say a client sends you an email saying they have lost their password and can't access their account.

Is this a quick task? 

Yes it shouldn't take you many seconds to find their details.

Is this task necessary?

Yes, the client can't access their account and are stuck.

Will I need to do this task again?

Nope, simply let the client know to use a service such as LastPass to remember their passwords so you don't have to remind them.

Result

Do the task.


Another example

OK, that was an easy one. Let's look at another example of using the One Touch Method.

You have an idea for a blog post.

Is this a quick task? 

No, quality content takes time to write.

Is this task necessary?

Yes. Content is the lifeblood of your website.

Will I need to do this task again?

A blog post - yes but not this particular blog post. So that's a no.

Can you do this?

Yes you write all your own content.

Result

Add to your Task Manager and set aside a chunk of time to research, write and publish your blog post.

The next steps...

Print out the Flowchart PDF so you have a ready guide for your task assessment.

Get in the habit of thinking of The One Touch Method for every task that crosses your desk. (Habits stick)

Practice it for non-work related tasks too - don't just dump that coffee cup in the sink - wash it and put it away!

And finally, book that vacation for the extra 16 and a half days you just earned back this year.

BON VOYAGE!


If you'd like to keep up to date with more productivity hacks then please join the community at Smart Marketing Methods on Facebook.
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