There’s no escaping it, Keyword Research is a vitally important aspect of your search engine optimization program. To have a successful online business you need to drive targeted traffic to your website or blog. If your site doesn’t have keywords specified or is targeting the wrong keywords, your customers will never find you because the search engines will never find you. This will result in lost opportunities and dollars and never allow the full potential of your website as a business tool.
Search Engine Optimization
SEO or search engine optimization should be the backbone of your marketing plan if you want your website and online business to be successful and good keywords are the ingredients for successful SEO.
WordStream, a leading authority in SEO says:
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
Good keyword research applies if you have an eCommerce store, a simple brochure website or blog. By targeting the wrong keywords you are risking your valuable advertising dollars and wasting all the time and energy you put into getting your site to rank for those terms in the first place. To be competitive and to make money online you can’t afford to get it wrong!
But it isn’t as simple as picking a few relevant words that you think apply to your business! We have been optimizing client sites for many years and we have broken the process down to six simple steps for you to follow.
The keyword research process can be split up into 6 steps.
Step 1: Never assume
Step 2: Making your list and checking it twice
Step 3: Get handy with the tools
Step 4: Make it final
Step 5: Time to take action
Step 6: All done – well let’s do it all over again!
To find out how to take these 6 Steps…
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