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Web Design Trends Dominating 2021

Web Trends - Collage Art
Even when armed with the best website design solution, it’s not always easy coming up with a website that feels cutting edge. 

Following current web design trends is absolutely critical if you hope to create a site that’ll impress visitors. 

That’s why we’ve asked our friends at Elementor, one of the most popular website builders out there, to share the top five prevailing web design trends you should consider in 2021. 

So, without further ado, let’s get to them!

1. Collage Art

Like with many other UI trends, Collage art initially rose to popularity on social media.

A go-to format for Stories and news feed content, collages’ ability to stimulate was soon discovered by web designers.

Web-design collage art will typically encompass a number of core elements:

Most collages will sprawl out across a full-width visual. They will include a precise cut-out of an image (usually a photograph), as well. These elements will all be integrated using a mix of solid color graphics and patterned illustrations. 

Sounds a bit confusing. 

We know:) 

But it makes total sense once you see it in action:
Web Trends
The City Circus, an Athens hostel, created a collage and set it as its homepage’s centerpiece. Incorporating images and art related to the historical area in which it is located, The City Circus has one of the most striking hostel websites you’ll ever see.

2. Analogous colours

Even when they’re not exactly from the same palette family, certain coloor schemes simply fit together. Coloor groupings such as these are called analogous coloors. 

When blended together within a website, these colours contribute to a harmonious scheme; the kind that a casual viewer will almost certainly find eye-catching.

 In a more technical sense, analogous colours are composed of three different hues: 

A dominant coloor (typically a primary coloor), a complementary coloor (or secondary coloor), and a third and final coloor. The latter will either be a sort of blend of the first two coloors, or, alternatively, it will be a more of a ‘curveball’ hue that makes the scheme stick out.
Analogous Colours
La nouvelle seems to pull off the impossible; elegantly combining somewhat bland (and frankly unappealing) colors in a way that immediately catches the eye. The darker pink background enables the more dominant orange block font to shine. And, when the darker turquoise is revealed when scrolling down, the overall aesthetic simply works.

3. 90s pixelated design

80’s nostalgia dominated much of the previous decade. A flurry of movies and television shows were either set during that decade (think Stranger Things) or were actually aired during that decade and were reinvented for a new audience (think Fuller House and Nightmare on Elm’s St.). It seemed that Zoomers suddenly had insatiable appetites for 80’s-themed entertainment. Well, believe it or not, the 90s are now officially retro, too.

The decade in which video games truly rose to dominate popular culture, the 90’s aesthetic is very much defined by the most popular arcade games of that era. 

Those looking to truly capture the spirit of what now feels like a faraway decade, should strive to fuse simplistic pixelated graphics with a more dynamic 3D style of presentation.
90s pixelated design
The website on display is a perfect representation of this dual approach.
Those who land on this site are immediately drawn to the block graphic motif, sophisticatedly presented in slick 3D. The background shifting when scrolling up and down is a nice touch, as well.

4. Negative colours

2021 saw designers and web design agencies gravitate towards very bold colours, specifically primary ones: 

Red, blue and yellow. 

Using them effectively often entails combining multiple deeply contrasting primary colours, akin to comics-like themes and 90’s-style motifs. These types of colour combinations often target younger audiences; their upbeat, exciting vibe resonating with less mature unique aesthetic sensibilities. 

Check this out:
Negative Colours
Goliath Entertainment’s home page is a perfect representation of negative color combinations done right. The rotary telephones, boomboxes, and other iconic 90’s items will resonate strongly with Millennials who grew up in that decade.

5. Black outline

Black illustrations have become fan favorites among web designers. Enamored with their sleek, striking aesthetic, web designers leverage this dark graphic approach in other areas. A prime example is black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses; they’re often used as page dividers, specifically as grid boxes of numerous sizes.

The following example is unique in that it combines said black lines and illustrations with real photographed images.
Black outline
The black borders and accents have a powerful impact on user engagement. This type of graphic design catches visitors’ attention instantly. The latter will find themselves drawn to the messaging and experiences the designer seeks to relay.

Final thoughts and takeaways

With less than 4 months until the end of the year, web designers have their work cut out for them if they hope to stand out in 2021.

Adopting these design trends will help stimulate visitors, and enable your website to truly leave a mark. 

We wish you guys good luck in implementing them!

About the author

Yoni Yampolsky is a marketing manager at Elementor. The most popular WordPress website builder Elementor powers more than 5% of all the world’s websites.

Why doing it with a buddy is better than going it alone!

The life of a solo entrepreneur can be a lonely one at times - even more so if you work in the online world. We all have days where we feel like taking a sledge hammer to the keyboard.... (we do? don't we? Surely I'm not the only one!)

Hit any key to continue

Frustration builds up!

There are too many distractions!

Result - a whole lot of Nothing gets done!

The trouble is there is no boss to keep a check on your work load. You are the boss and if you slack off there is no one to give you that little pep talk to get you back on track.

This last weekend I competed in a Dragon Boat Festival and the first thing they tell you is to know, at all times, where your paddling partner is (you know....the person you are jammed into the tiny seat next too!). If the boat capsizes, return to the boat and find your partner.

It has a name - the 'Buddy System'.

The Buddy System

The dictionary definition is this:

The buddy system is a procedure in which two people, the "buddies", operate together as a single unit so that they are able to monitor and help each other.

The term is used by the Army, the Navy, the Air Force (although they might call it a 'Wingman'), the boy scouts, sub-aqua divers and school children all over the world. Seems everyone is using this system. Well maybe, just maybe, they are onto something!

Imagine if you had a 'buddy' in your business! Someone to 'kick butt' when you were having an off day! Someone to answer to at the end of the week! Wouldn't that make you just a little more accountable. No more slacking off for that fifth coffee break of the afternoon, or that game of Bubble Smash on Facebook.

Well that's precisely what you need - an 'accountability partner'. Go and find someone who is as equally committed to their own business as you are to yours. This person should be someone you trust, admire and someone that is honest enough to tell you when you need to be told! They may be a long term friend or someone you haven't even met face to face. They just need to be able to give (and to take) an honest, unbiased, outside opinion. I say 'take' as well, as this is definitely a two-way process - two 'buddies' working together.

Arrange to talk to your buddy once a week and keep a note of their accomplishments and failings on a weekly basis, so you can hold them accountable the next week. Don't let them off the hook because you can bet they won't let you off the hook! I can guarantee there will be times when you hate doing this but if you make it a habit it will benefit you in the long run. You will find your work ethic ramps up a notch and you will start to learn things about yourself that you didn't realise, just from the input of an independent pair of eyes (and ears). You will start to get more accomplished on a daily and weekly basis and your business will prosper and grow (and hopefully so will your buddy's business!)

So what's stopping you? Who is going to be the Iceman to your Maverick? (Google Top Gun if you don't get that!) Oh and if anyone wants ME to be their buddy just leave me a message - I always wanted to be someone's wingman!

If you don't have a 'buddy' yet and want a good place to start, find a FaceBook group of like minded people. Contribute and engage with other's comments. You'll be surprised at how quickly a 'like-minded' person shows up for you.

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