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Web Design Trends Dominating 2021

Web Trends - Collage Art
Even when armed with the best website design solution, it’s not always easy coming up with a website that feels cutting edge. 

Following current web design trends is absolutely critical if you hope to create a site that’ll impress visitors. 

That’s why we’ve asked our friends at Elementor, one of the most popular website builders out there, to share the top five prevailing web design trends you should consider in 2021. 

So, without further ado, let’s get to them!

1. Collage Art

Like with many other UI trends, Collage art initially rose to popularity on social media.

A go-to format for Stories and news feed content, collages’ ability to stimulate was soon discovered by web designers.

Web-design collage art will typically encompass a number of core elements:

Most collages will sprawl out across a full-width visual. They will include a precise cut-out of an image (usually a photograph), as well. These elements will all be integrated using a mix of solid color graphics and patterned illustrations. 

Sounds a bit confusing. 

We know:) 

But it makes total sense once you see it in action:
Web Trends
The City Circus, an Athens hostel, created a collage and set it as its homepage’s centerpiece. Incorporating images and art related to the historical area in which it is located, The City Circus has one of the most striking hostel websites you’ll ever see.

2. Analogous colours

Even when they’re not exactly from the same palette family, certain coloor schemes simply fit together. Coloor groupings such as these are called analogous coloors. 

When blended together within a website, these colours contribute to a harmonious scheme; the kind that a casual viewer will almost certainly find eye-catching.

 In a more technical sense, analogous colours are composed of three different hues: 

A dominant coloor (typically a primary coloor), a complementary coloor (or secondary coloor), and a third and final coloor. The latter will either be a sort of blend of the first two coloors, or, alternatively, it will be a more of a ‘curveball’ hue that makes the scheme stick out.
Analogous Colours
La nouvelle seems to pull off the impossible; elegantly combining somewhat bland (and frankly unappealing) colors in a way that immediately catches the eye. The darker pink background enables the more dominant orange block font to shine. And, when the darker turquoise is revealed when scrolling down, the overall aesthetic simply works.

3. 90s pixelated design

80’s nostalgia dominated much of the previous decade. A flurry of movies and television shows were either set during that decade (think Stranger Things) or were actually aired during that decade and were reinvented for a new audience (think Fuller House and Nightmare on Elm’s St.). It seemed that Zoomers suddenly had insatiable appetites for 80’s-themed entertainment. Well, believe it or not, the 90s are now officially retro, too.

The decade in which video games truly rose to dominate popular culture, the 90’s aesthetic is very much defined by the most popular arcade games of that era. 

Those looking to truly capture the spirit of what now feels like a faraway decade, should strive to fuse simplistic pixelated graphics with a more dynamic 3D style of presentation.
90s pixelated design
The website on display is a perfect representation of this dual approach.
Those who land on this site are immediately drawn to the block graphic motif, sophisticatedly presented in slick 3D. The background shifting when scrolling up and down is a nice touch, as well.

4. Negative colours

2021 saw designers and web design agencies gravitate towards very bold colours, specifically primary ones: 

Red, blue and yellow. 

Using them effectively often entails combining multiple deeply contrasting primary colours, akin to comics-like themes and 90’s-style motifs. These types of colour combinations often target younger audiences; their upbeat, exciting vibe resonating with less mature unique aesthetic sensibilities. 

Check this out:
Negative Colours
Goliath Entertainment’s home page is a perfect representation of negative color combinations done right. The rotary telephones, boomboxes, and other iconic 90’s items will resonate strongly with Millennials who grew up in that decade.

5. Black outline

Black illustrations have become fan favorites among web designers. Enamored with their sleek, striking aesthetic, web designers leverage this dark graphic approach in other areas. A prime example is black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses; they’re often used as page dividers, specifically as grid boxes of numerous sizes.

The following example is unique in that it combines said black lines and illustrations with real photographed images.
Black outline
The black borders and accents have a powerful impact on user engagement. This type of graphic design catches visitors’ attention instantly. The latter will find themselves drawn to the messaging and experiences the designer seeks to relay.

Final thoughts and takeaways

With less than 4 months until the end of the year, web designers have their work cut out for them if they hope to stand out in 2021.

Adopting these design trends will help stimulate visitors, and enable your website to truly leave a mark. 

We wish you guys good luck in implementing them!

About the author

Yoni Yampolsky is a marketing manager at Elementor. The most popular WordPress website builder Elementor powers more than 5% of all the world’s websites.

a Penny For Your Thoughts? Seriously! They are Worth Way More!

How To Say No To People Who Want To Pick Your Brain

Have you experienced the brain picker yet?

You know, the well meaning friend who just has a 'quick question'!

It's an age-old dilemma - on one hand you want to be helpful (they are friends after all!) but on the other hand the knowledge you have collected over the years has cost you a small fortune to gather and well frankly, you don't want to give it away for free.

After all, you have clients already paying you for that same information because it's what you do to earn your living!

So what do you do?

It can be AWKWARD to say the least!How To Say No To People Who Want To Pick Your Brain

I recently came across an excellent video from the fabulous Marie Forleo when she was asked a very similar question.

Her response, in part was, "If they want to pick your brain, ask them to pick a time and a method of payment".

Now whilst that may seem a little harsh and I can already hear the "well it's good to pay it forward' comments.

I agree - it is good to pay it forward but 'paying it forward' doesn't pay the bills! And whilst well-meaning friends are taking you out to coffee to pick your brains for free, they are also eating into a good section of your 'fee-paying' time.

I do a lot of pro-bono work for organisations that really could benefit from a helping hand. And that I have absolutely no issues with!

That's not what we are talking about here!

I'd like to share Marie's video with you because her advice may be just what you are looking for!

[Video Link Below]

To recap, she was asked the following question from one of her viewers:

“I’m starting to make a name for myself and my friends and strangers are coming out of the woodwork asking if they can pick my brain or bounce ideas off me or grab a coffee to ask me about my business and share their ideas.

First of all, I feel like they should buy my product — a training program that would answer most of their questions, but I don’t want to seem money hungry or super ‘salesy’ with my friends.

Second, I’m busy  building and running my own business and I don’t have the time to spare. I’m not sure how to deal with this so I’ve just been ignoring all the requests and feeling guilty. What do I say to all the people who want to grab a coffee or pick my brain?”

So how confident would you feel trying out one of Marie's three scripts?

Here they are again:

Script No. 1: The "Spice Girl" Script

“My work schedule is full, so coffee is not doable these days. Are you interested in becoming a client, or do you just have a quick question.”

Script No. 2: "Pay Me Motherhumpa"

 ”I’m not available for lunch, but you should really consider getting my _____. It’s all of my best thinking in one place, and I created it to help people in your exact situation.”

Or, If you don’t have a product or program

 ”I don’t have time to grab coffee unless we’re doing it as an official business meeting. And my charge for consultation, if you’re game is ____.”

Script No. 3: Blame It On Mama

“I have a rule, if I don’t have time to see my mother, I don’t have time to meet new people for coffee. And right now, I owe my mama a visit. But seriously, I’m sure we’d have a blast and I hope you’re not insulted, but my work schedule is packed and I’ve got to pass.”

I think all three could work in the right situations (my mother lives in the UK so this may not be such a good one for me - if you hear it from me - feel free to assume I am fobbing you off!)

But Here's another solution....

One of my favourite Redheads, Erika Napoletano has a 'Buy Me Coffee' option. [Warning: if you don't like hearing it how it is - give this Redhead a wide berth]

She states the following:

I have over 18 years worth of thoughts, intuitions, and experiences in the marketing and branding realm rolling around in my head — and I’m ready to share them all with you, specific to your situation, goals, personality, and business.

YOU get to pick MY brain. And all it takes is buying me a cup of coffee.

And granted,  it’ll probably be the most expensive cup of coffee you’ve ever bought. But it’ll be worth it…

For the right people, that is.

Now that's ballsy! But I LOVE it!

 

I do a lot of pro-bono work for organisations that really could benefit from a helping hand. And that I have absolutely no issues with! That's not what we are talking about here!

So if you want to pick my brains - it may just cost you more than a regular cup of coffee in the future.

[You can buy me a coffee or better still, a glass of wine here]

After all, don't we all deserve to earn an honest living!

 

So, how do you handle the brain pickers? Do you have a tip or technique to share?

 

 

 

https://youtu.be/BXRjwRM5IUM

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