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Web Design Trends Dominating 2021

Web Trends - Collage Art
Even when armed with the best website design solution, it’s not always easy coming up with a website that feels cutting edge. 

Following current web design trends is absolutely critical if you hope to create a site that’ll impress visitors. 

That’s why we’ve asked our friends at Elementor, one of the most popular website builders out there, to share the top five prevailing web design trends you should consider in 2021. 

So, without further ado, let’s get to them!

1. Collage Art

Like with many other UI trends, Collage art initially rose to popularity on social media.

A go-to format for Stories and news feed content, collages’ ability to stimulate was soon discovered by web designers.

Web-design collage art will typically encompass a number of core elements:

Most collages will sprawl out across a full-width visual. They will include a precise cut-out of an image (usually a photograph), as well. These elements will all be integrated using a mix of solid color graphics and patterned illustrations. 

Sounds a bit confusing. 

We know:) 

But it makes total sense once you see it in action:
Web Trends
The City Circus, an Athens hostel, created a collage and set it as its homepage’s centerpiece. Incorporating images and art related to the historical area in which it is located, The City Circus has one of the most striking hostel websites you’ll ever see.

2. Analogous colours

Even when they’re not exactly from the same palette family, certain coloor schemes simply fit together. Coloor groupings such as these are called analogous coloors. 

When blended together within a website, these colours contribute to a harmonious scheme; the kind that a casual viewer will almost certainly find eye-catching.

 In a more technical sense, analogous colours are composed of three different hues: 

A dominant coloor (typically a primary coloor), a complementary coloor (or secondary coloor), and a third and final coloor. The latter will either be a sort of blend of the first two coloors, or, alternatively, it will be a more of a ‘curveball’ hue that makes the scheme stick out.
Analogous Colours
La nouvelle seems to pull off the impossible; elegantly combining somewhat bland (and frankly unappealing) colors in a way that immediately catches the eye. The darker pink background enables the more dominant orange block font to shine. And, when the darker turquoise is revealed when scrolling down, the overall aesthetic simply works.

3. 90s pixelated design

80’s nostalgia dominated much of the previous decade. A flurry of movies and television shows were either set during that decade (think Stranger Things) or were actually aired during that decade and were reinvented for a new audience (think Fuller House and Nightmare on Elm’s St.). It seemed that Zoomers suddenly had insatiable appetites for 80’s-themed entertainment. Well, believe it or not, the 90s are now officially retro, too.

The decade in which video games truly rose to dominate popular culture, the 90’s aesthetic is very much defined by the most popular arcade games of that era. 

Those looking to truly capture the spirit of what now feels like a faraway decade, should strive to fuse simplistic pixelated graphics with a more dynamic 3D style of presentation.
90s pixelated design
The website on display is a perfect representation of this dual approach.
Those who land on this site are immediately drawn to the block graphic motif, sophisticatedly presented in slick 3D. The background shifting when scrolling up and down is a nice touch, as well.

4. Negative colours

2021 saw designers and web design agencies gravitate towards very bold colours, specifically primary ones: 

Red, blue and yellow. 

Using them effectively often entails combining multiple deeply contrasting primary colours, akin to comics-like themes and 90’s-style motifs. These types of colour combinations often target younger audiences; their upbeat, exciting vibe resonating with less mature unique aesthetic sensibilities. 

Check this out:
Negative Colours
Goliath Entertainment’s home page is a perfect representation of negative color combinations done right. The rotary telephones, boomboxes, and other iconic 90’s items will resonate strongly with Millennials who grew up in that decade.

5. Black outline

Black illustrations have become fan favorites among web designers. Enamored with their sleek, striking aesthetic, web designers leverage this dark graphic approach in other areas. A prime example is black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses; they’re often used as page dividers, specifically as grid boxes of numerous sizes.

The following example is unique in that it combines said black lines and illustrations with real photographed images.
Black outline
The black borders and accents have a powerful impact on user engagement. This type of graphic design catches visitors’ attention instantly. The latter will find themselves drawn to the messaging and experiences the designer seeks to relay.

Final thoughts and takeaways

With less than 4 months until the end of the year, web designers have their work cut out for them if they hope to stand out in 2021.

Adopting these design trends will help stimulate visitors, and enable your website to truly leave a mark. 

We wish you guys good luck in implementing them!

About the author

Yoni Yampolsky is a marketing manager at Elementor. The most popular WordPress website builder Elementor powers more than 5% of all the world’s websites.

Why you should avoid using your MLM replicated website?

MLM Replicated WebsiteSo you've decided to try your hand at network marketing!

Good idea - it's a great business model and there are a lot of excellent opportunities out there. Let's face it, everyone could benefit from a side gig!

You sign up and the first thing they offer you is your OWN website.

Sometimes this is free. Sometimes they charge you for it.

"Great," you think. That just saved me a ton of work.

I don't have to buy a domain name, organise hosting, set up my own site, write blog posts, learn about SEO or even bother to promote the site.

THINK AGAIN!

The first problem with the ready-made websites that most MLM companies offer their distributors is they all contain the same content.

The EXACT same content.

They are often referred to as 'cookie cutter' sites and for obvious reasons!

Google's Matt Cutts has discussed the topic of duplicate content many times in the past but this new video reiterates the point and is very relevant to MLM marketers.

This is the question that was posed:

What can e-commerce sites do that sell products which have an ingredients list exactly like other e-commerce sites selling the same product to avoid Google as seeing it as duplicate content?

Matt says,

“Let’s consider an ingredients list, which is like food, and you’re listing the ingredients in that food and ingredients like, okay, it’s a product that a lot of affiliates have an affiliate feed for, and you’re just going to display that. If you’re listing something that’s vital, so you’ve got ingredients in food or something like that – specifications that aren't 18 pages long, but are short specifications, that probably wouldn’t get you into too much of an issue. However, if you just have an affiliate feed, and you have the exact same paragraph or two or three of text that everybody else on the web has, that probably would be more problematic.”

He then continues,

“So what’s the difference between them? Well, hopefully an ingredients list, as you’re describing it as far as the number of components or something is probably relatively small – hopefully you’ve got a different page from all the other affiliates in the world, and hopefully you have some original content – something that distinguishes you from the fly-by-night sites that just say, ‘Okay, here’s a product. I got the feed and I’m gonna put these two paragraphs of text that everybody else has.’ If that’s the only value add you have then you should ask yourself, ‘Why should my site rank higher than all these hundreds of other sites when they have the exact same content as well?’”

“So if some small sub-component of your pages have some essential information that then appears in multiple places, that’s not nearly so bad,”

Matt concludes.

“If the vast majority or all of your content is the same content that appears everywhere else, and there’s nothing else to really distinguish it or to add value, that’s something I would try to avoid if you can.”

But that talks about ingredient lists? How is that relevant to my MLM replicated website?

Think about it!

If every distributor has the EXACT same website that's a lot of duplicated content.

The keywords from Matt Cutts are 'original content'.

You can't have original content if you don't own the website as most replicated sites don;t allow you to change very much of the content.

Another reason to avoid using your MLM replicated website (should you need one!)

The second reason to avoid using your MLM replicated website is quite simply this.

YOU DON'T OWN IT.

MLM replicated websiteIt belongs to the MLM company.

You could spend many hours and hundreds of thousands of dollars promoting your MLM opportunity and collecting valuable leads.

If you use the MLM replicated website to collect email addresses and names they are going on the MLM company's list and not yours.

You could wake up one morning and find your MLM company has gone out of business and with it your list of prospects.

It has happened and I'm sure it will happen again.

Alternatively you could find yourself in a dispute over something with your MLM and they deny you access to the MLM replicated website and your MLM back office.

Again, your prospect list has disappeared in a puff of smoke!

If you OWN your own website and prospect list, your hard work has not been in vain.

You can pick up and start over at the drop of a hat.

(I know! That's a pain! But you still have your list and I'm sure you've all heard the saying 'The Money is in the List')

Imagine how much harder it would be to start over WITHOUT your list!

So always OWN your website and OWN your list!

It's really not that hard or expensive.

Talk to us today about how you can have your own website and sell your products.

That's surely a better option than losing everything with your MLM replicated website.

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