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Web Design Trends Dominating 2021

Web Trends - Collage Art
Even when armed with the best website design solution, it’s not always easy coming up with a website that feels cutting edge. 

Following current web design trends is absolutely critical if you hope to create a site that’ll impress visitors. 

That’s why we’ve asked our friends at Elementor, one of the most popular website builders out there, to share the top five prevailing web design trends you should consider in 2021. 

So, without further ado, let’s get to them!

1. Collage Art

Like with many other UI trends, Collage art initially rose to popularity on social media.

A go-to format for Stories and news feed content, collages’ ability to stimulate was soon discovered by web designers.

Web-design collage art will typically encompass a number of core elements:

Most collages will sprawl out across a full-width visual. They will include a precise cut-out of an image (usually a photograph), as well. These elements will all be integrated using a mix of solid color graphics and patterned illustrations. 

Sounds a bit confusing. 

We know:) 

But it makes total sense once you see it in action:
Web Trends
The City Circus, an Athens hostel, created a collage and set it as its homepage’s centerpiece. Incorporating images and art related to the historical area in which it is located, The City Circus has one of the most striking hostel websites you’ll ever see.

2. Analogous colours

Even when they’re not exactly from the same palette family, certain coloor schemes simply fit together. Coloor groupings such as these are called analogous coloors. 

When blended together within a website, these colours contribute to a harmonious scheme; the kind that a casual viewer will almost certainly find eye-catching.

 In a more technical sense, analogous colours are composed of three different hues: 

A dominant coloor (typically a primary coloor), a complementary coloor (or secondary coloor), and a third and final coloor. The latter will either be a sort of blend of the first two coloors, or, alternatively, it will be a more of a ‘curveball’ hue that makes the scheme stick out.
Analogous Colours
La nouvelle seems to pull off the impossible; elegantly combining somewhat bland (and frankly unappealing) colors in a way that immediately catches the eye. The darker pink background enables the more dominant orange block font to shine. And, when the darker turquoise is revealed when scrolling down, the overall aesthetic simply works.

3. 90s pixelated design

80’s nostalgia dominated much of the previous decade. A flurry of movies and television shows were either set during that decade (think Stranger Things) or were actually aired during that decade and were reinvented for a new audience (think Fuller House and Nightmare on Elm’s St.). It seemed that Zoomers suddenly had insatiable appetites for 80’s-themed entertainment. Well, believe it or not, the 90s are now officially retro, too.

The decade in which video games truly rose to dominate popular culture, the 90’s aesthetic is very much defined by the most popular arcade games of that era. 

Those looking to truly capture the spirit of what now feels like a faraway decade, should strive to fuse simplistic pixelated graphics with a more dynamic 3D style of presentation.
90s pixelated design
The website on display is a perfect representation of this dual approach.
Those who land on this site are immediately drawn to the block graphic motif, sophisticatedly presented in slick 3D. The background shifting when scrolling up and down is a nice touch, as well.

4. Negative colours

2021 saw designers and web design agencies gravitate towards very bold colours, specifically primary ones: 

Red, blue and yellow. 

Using them effectively often entails combining multiple deeply contrasting primary colours, akin to comics-like themes and 90’s-style motifs. These types of colour combinations often target younger audiences; their upbeat, exciting vibe resonating with less mature unique aesthetic sensibilities. 

Check this out:
Negative Colours
Goliath Entertainment’s home page is a perfect representation of negative color combinations done right. The rotary telephones, boomboxes, and other iconic 90’s items will resonate strongly with Millennials who grew up in that decade.

5. Black outline

Black illustrations have become fan favorites among web designers. Enamored with their sleek, striking aesthetic, web designers leverage this dark graphic approach in other areas. A prime example is black outlines around different elements throughout their website. These black lines and borders can vary in thicknesses; they’re often used as page dividers, specifically as grid boxes of numerous sizes.

The following example is unique in that it combines said black lines and illustrations with real photographed images.
Black outline
The black borders and accents have a powerful impact on user engagement. This type of graphic design catches visitors’ attention instantly. The latter will find themselves drawn to the messaging and experiences the designer seeks to relay.

Final thoughts and takeaways

With less than 4 months until the end of the year, web designers have their work cut out for them if they hope to stand out in 2021.

Adopting these design trends will help stimulate visitors, and enable your website to truly leave a mark. 

We wish you guys good luck in implementing them!

About the author

Yoni Yampolsky is a marketing manager at Elementor. The most popular WordPress website builder Elementor powers more than 5% of all the world’s websites.

Are you getting enough?

Seriously...  I meant opt-ins of course!

Opt-ins are the lifeblood of your business website. You can have the most successful website in the world, in terms of visitors reading it, but if they don't opt-in to your mailing list you are losing the opportunity to convert those readers to clients.

We have all heard the saying 'The money is in the list!", right?

Well, it may be a cliche, but it's true.

So how do you make sure you get people to opt-in?

Here are 6 top tips for increasing your opt-in rate.

1) Make sure your free offer, ethical bribe, sales' bait (whatever you choose to call it) is something that people will actually want.opt-ins

Try and think a little bit out of the box and offer something different to the usual free e-book that is just a piece of PLR (Private Label Rights) that you've added your name too. People are guarding their email addresses like gold dust nowadays to avoid the spam we get in our inboxes every day. You need to have something good to make them give that email address up.

2) Make your opt-in box stand out. The standard ones you get from the autoresponder services are b-o-r-i-n-g, to say the least. You see the same old red arrows on site after site. Be a little different - different is good!

I use a plugin to create opt-in boxes that I can personalize. There are many available. My personal favourites are ConvertPro and OptinMonster They create opt-ins for use in widgets, as shortcodes and the dreaded pop-up opt-ins that everyone hates but that work so well. They create optin boxes that are triggered by actions, such as leaving the page.

3) Make sure your opt-in is above the fold. The phrase 'Above the Fold' is a relic from the print days and it is the upper half of the front page of a newspaper where an important news story or photograph is often located. For your website, it means the top part of the screen so that the reader doesn't need to scroll down to see it. Now, whilst this is relevant to the blog section it's less important for your website.

opt-ins4) Don't ask for too much information. Gather the minimum amount of information that you need. Usually, first name and email is sufficient or even email only. If you start asking for phone number, date of birth, the name of the first child, etc.... you are not likely to get anything!

If you need a phone number because you have offered to call them for a free coaching session, you can collect this information with your first follow-up email.

5) Make sure your opt-in box works. It seems obvious, doesn't it? But you would be surprised at how many opt-in boxes fail when you enter your email because they haven't been tested regularly. Whether you choose to have a single opt-in (no confirmation) or a double opt-in (reader confirms they opted in) is up to you but whichever way you go make sure something happens when the reader gives you his email.

6) Tell people to opt-in. Another obvious one but one that is often forgotten. You have just written an awesome piece of content for your blog and published it. Make sure to leave a way for the reader to opt-in to your list to get more of your awesome content. Include an opt-in option in your comment box or add an opt-in box at the bottom of your blog post.

Do you have any more tips for getting more? If so, I'd love to hear about them - leave me a comment below.

If you are at a complete loss on how to set up your autoresponder and get an opt-in box onto your blog, then don't panic, I can help with that. Simply choose one of the options on our service page here >>  and I will help you get started on building your list.

And just in case you'd like to opt-in for more of my content and tips here's an opt-in box I prepared just for that purpose.

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